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Why GenWA

AI arrived without a plan. Eight things went wrong at once.

Each one is measured. Visibility is where the chain breaks.

01

The bill you can’t see

AI is now a metered bill. It compounds.

42%of UK leaders have only partial visibility of AI spend
KPMG UK, 2026
02

Premium by default

People use the most expensive AI for everyday work.

56%of AI cost goes to premium models, up from 6% in ten months
Ramp, 2026
03

Accounts you don’t own

Company data leaves through personal accounts.

71%of UK employees have used unapproved AI tools at work
Microsoft UK, 2025 · vendor survey
04

The same work, twice

Teams build the same thing separately, then redo the output.

40%of desk workers received AI output that had to be redone last month
HBR, 2025
05

Skill stuck in individuals

The gains are personal. The business never sees them.

81%of UK workers are reluctant to say they use AI
Cornerstone, 2025 · vendor survey
06

Spend without proof

Money went in on fear. Now someone wants the return.

56%of CEOs report no financial benefit from AI yet
PwC, 2026
07

Nothing to show the regulator

The rules already apply. The evidence doesn’t exist.

24%of UK businesses using AI have security practices that address AI risk
DSIT Cyber Security Breaches Survey, 2026
08

The ground keeps moving

Models are retired, re-priced and changed under you. Someone has to decide.

6AI models retired by one leading vendor in six months, on 60 days’ notice
Anthropic model deprecations, 2026
08 · The ground keeps moving

New models arrive every few weeks. Old ones are switched off. Someone has to decide.

A handful of companies and governments reshape the AI market month by month. Models are retired with weeks’ notice, change behaviour without a version change, and three vendors hold most of the enterprise market. Today that decision is made by whoever is at the keyboard.

Anthropic model deprecations, 20266

models retired by one leading vendor in six months, on 60 days’ notice.

OpenAI, 20262 wks

notice before four models were removed from ChatGPT.

Menlo Ventures, 2025 · vendor data83→16%

use of the previous model, one month after a new release.

Behaviour changes without a version changeA 2025 update made a leading model “noticeably more sycophantic”; it was rolled back four days later after the vendor’s own tests had looked good (OpenAI, 2025).
Terms change on the vendor’s timetableWeekly usage caps, pricing changes that produce surprise bills, outages with no refund, and government restrictions on specific models.
Capability is uneven and hard to readBenchmarks are gamed and saturating; vendor transparency has fallen. What a model can safely do for your job is specialist work, repeated every time the market moves.
The person deciding is your employee78% of AI users bring their own tools to work (Microsoft, 2024, vendor survey). Which model, for what, on which data, is being decided tool by tool at the desk.
What we do about it

We watch the market, test every relevant release against your jobs in our sandbox, decide where it may and may not be used, set that as the default in the gateway, and manage every change as a controlled event with a way back. Your staff do nothing. How Change Control works

Two-minute self-check

Seven questions most boards can’t answer.

Nothing leaves this page. For the full picture, take the AI health check.

1Do you know how your organisation is using AI every day — every tool, every team?
2Do you have a written AI policy?
3Is that policy policed — could you show a log of usage against your rules?
4Do you know what you spend on AI in total — licences, usage fees, vendor add-ons and expenses?
5Do you know what data is going into AI tools, and what is coming out?
6Has someone decided which models may be used for which tasks — and where AI must not be used?
7Can you say what AI is worth to the business this year — in pounds, not anecdotes?
Free AI usage check

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28 AI TOOLS FOUND 3 PERSONAL ACCOUNTS