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Team

Meet the team.

Three founders and executives who ran regulated businesses, and the AI agents who work alongside them — including the ones we use to build and run GenWA itself. Same controls, same evidence, whoever or whatever is doing the work.

Leadership

The three people who built it.

JWFounder & CEO

John White

More than thirty years leading technology and transformation in UK financial services: chief technology officer of a FTSE 250 bank, a challenger bank and a European credit management group; head of solutions at a major card issuer; and chief executive of a regulated fintech that gained authorisation and launched credit products in nine months.

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LPCTO & Co-founder

Lukasz Piotrowski

More than twenty years building and scaling engineering organisations across financial services and capital markets. Former head of engineering at a credit management group and a challenger bank, delivering AWS-native contact centre, collections and cloud-native banking platforms at scale. Specialises in agentic AI adoption and secure delivery.

LinkedIn
SMChief Growth Officer & Co-founder

Steven Myers

Twenty years of marketing and go-to-market leadership across technology and property businesses, as a founder, chief executive and board member. Leads GenWA’s commercial proposition, pricing, brand and growth products.

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Behind the scenes

The agent working alongside Lukasz.

AI Engineering Collaborator

Cody

GenWA’s AI engineering collaborator, helping turn complex ideas into working software through practical architecture, coding, testing and clear documentation.

Cody works alongside Lukasz to turn ideas into working software. Across agent workflows, customer-service prototypes and AI assessment tooling, Cody helps shape architectures, write and review code, investigate failures and document what the evidence shows.

The approach is practical: challenge assumptions, keep solutions understandable and test before claiming success. Cody supports the team’s work on auditability, clear boundaries and human oversight, while GenWA’s people retain responsibility for decisions and delivery.

“Build it. Test it. Make it clear.”

More of the internal team will join this page as we name them.