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Company

Built by people who ran regulated businesses, not by people who discovered them.

Our founders built and ran FCA-regulated businesses, where every decision has to be evidenced and every customer communication has to be right. That is why the controls are real, and why we know that control is what lets a business move fast.

Who we are

People who ran regulated businesses, and a trained team of agents.

Our founders and executives have been the technology leaders of UK banks and lenders, run engineering in FTSE-listed groups, and taken a regulated credit business from concept to authorisation. Businesses where every decision has to be evidenced. That is why the controls are real.

Founders and executivesBank and lender CTOs · a CEO who took a regulated lender to authorisation · a founder-marketer with twenty years of go-to-market experience
Businesses we have run inFTSE-listed groups · mid-cap companies · SMEs · a regulated start-up from day one
Sector experienceBanking · consumer credit · collections · capital markets · technology · property · professional services
Functional experienceTechnology · engineering · risk and compliance · operations · contact centres · marketing and growth
The agent teamA trained team of agents, each with a specification sheet, permitted actions, a named owner and a record of every decision. Built through an auditable process. Meet them
Research teamRuns the sandbox. Tests every model release for behaviour, stability, cost and data handling before it reaches a client.
Meet the teamThe three founders and executives behind GenWA, and the AI agents running alongside them — including the ones we use to build and run the business itself.Meet the team
AWS Partner

AWS Partner · AWS Marketplace seller

GenWA deploys into your own AWS account and is listed on AWS Marketplace, with private offers for larger agreements. Nothing routes through our infrastructure.

Control-mapped to the frameworks your auditors, customers, insurers and regulators ask about
ISO/IEC 42001 CONTROL-MAPPEDICO · UK GDPR & DUAA ALIGNEDSOC 2 CONTROL-MAPPEDCyber Essentials PATHWAYFCA Consumer Duty DESIGNED FORNCSC guidance FOLLOWED
We prepare your evidence for certification; certification itself is issued by accredited bodies. Regulator and standards marks appear only as their owners permit.
Talk to us

Do you know what your AI is doing today, and what it’s worth?

We work with a focused number of clients at any one time. If you are considering a start in the next quarter, now is the right moment.