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Solutions

Start where you are.

Three ways to work with us, then by size, by sector and by role. Each path ends in the same place: a health check, then a plan.

Four ways to work with GenWA

Advice, products, an organisation we run for you, or an investment in you.

Most businesses start with one and add the others. All four sit on the same control layer, so nothing you do with us has to be undone. Most of the businesses we talk to are 50 to 500 people with no in-house AI team — that is who this is built for.

01AdvisoryAdvisory in an AI ageWe tell you what you have, what it costs, what is exposed, and what to do.

Independent AI audit, policy and controls, training, strategy and planning. Fixed fees, credited against year one if you go on to the products.

See advisory services 02ProductsAnalyse · Guard · Evidence · Automate · GrowOne gateway, your rules, any model. Then agents on top of it.

The control layer between your business and every AI lab, and a trained agent team deployed on it. Modular, priced as a range configured to your requirements, run in your cloud or ours. Built for a 50-person business as much as a 5,000-person one.

Explore the products 03IncubatorOpen to any qualifying business · Paid per outcomeWe build and run an agent-first function, team or organisation for you. Open to any qualifying business, paid per outcome.

A function, a team or a whole operating unit, run agent-first behind the gateway with a small human core, live in twelve weeks. You pay for verified outcomes, with a cap you set.

See the Incubator 04AcceleratorBy application · Ten places a yearWe invest in you. You pay in equity.

Senior AI leadership time, advisory and platform access put behind a founder-led business, in exchange for equity on a sliding scale, agreed deal by deal.

See the Accelerator

Any size, if the appetite is there

We work with businesses of every size — as long as there’s a mandate to look at AI, or the will to pilot it.

From a board that’s asked for answers to a founder who wants to test the water. Here’s roughly where businesses like yours tend to start.

SME50–250 people

No IT department. Plenty of AI. One policy, company accounts, one number a month.

See the plan Mid-market & scale-up250–1,000 people

Every department bought its own AI. One view, one control point, a smaller bill.

See the plan Enterprise1,000+ people

Agents in production. Evidence for auditors, insurers and regulators.

By sector

Where AI is already at work, and where it leaks.

Each sector page includes a suggested agent bundle.

Financial services & lending75%of UK financial firms use AI; the median firm runs nine use cases (Bank of England/FCA, 2024)Agent bundle · 4 agents Insurance95%of UK insurers use AI (Bank of England/FCA, 2024)Agent bundle · 4 agents Legal94%of UK lawyers use AI; one in three daily (LexisNexis, 2026, vendor survey)Agent bundle · 4 agents Accountancy & professional services86%of mid-tier firms include AI in their strategy (ICAEW, 2026)Agent bundle · 4 agents Healthcare & care40%of GPs use AI scribes; most started without practice-level support (npj Digital Medicine, 2026)Agent bundle · 4 agents Retail, e-commerce & consumer54%of retail AI adopters rely on free-to-use tools (ONS via WatchPro, 2026, secondary)Agent bundle · 4 agents Manufacturing & logistics2%of manufacturers have AI widely embedded (Make UK, 2026)Agent bundle · 4 agents Technology & SaaS58%of UK information and communication firms use AI, the highest of any sector (ONS, 2026)Agent bundle · 4 agents

By role

What you are accountable for.

CEO, chair and board

Justify the spend. Answer the question.

56%of CEOs report no financial benefit from AI yet
PwC, 2026

See what matters to you CFO

One number a month, to the pound.

78%of IT leaders hit by unexpected AI charges
Zylo, 2026 · vendor

See what matters to you CIO and IT

The AI usage log you should have had from day one.

80%of enterprise AI tools run without IT oversight
Zluri, 2025 · vendor

See what matters to you Risk, compliance and DPO

A policy that is enforced, and a record to show for it.

63%of UK organisations lack AI access controls
IBM, 2025

See what matters to you COO and operations

Consistent output. A named owner on every workflow.

40%of desk workers had AI output redone last month
HBR, 2025

See what matters to you HR and people

Make AI something people admit to and share.

81%of UK workers are reluctant to disclose AI use
Cornerstone, 2025 · vendor

Your starting bundle

Whichever path, it starts with a health check.

Start your AI health check